Category Archives: New Rules

How the custom publishing industry has changed, and what you need to do now to evolve.

Junta42′s Top Content Marketing Blogs Revealed – Convince and Convert Takes First

Cleveland, OH (April 12, 2010) – For success in social media today, businesses must have an interesting and compelling story to tell. That means, without content marketing, social media doesn’t do much for businesses. Jay Baer knows that as well as anyone. Today, Junta42, the leading service that finds turnkey content marketing experts for businesses, announced the updated Top […]

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Custom Publisher to Content Agency

Knock. Knock. Knock. More and more companies are starting to tread on what has been traditionally the turf of custom publishers.  Now that more marketing dollars are flowing into content, custom publishers are trying to fend off web content agencies, SEO companies, social media gurus and even traditional publishers who can’t sell their advertising. It’s […]

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Social Media Ideas for Niche Publishers – The Presentation

My presentation from the Niche Digital Conference on Social Media Ideas for Niche Publishers. My take: Publishers need to position themselves as the trusted content provider – everywhere. The more publishers leverage social media channels, the more “highways” they can create that will lead back to their brands or their sites. Engagement doesn’t have to happen […]

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Your Custom Sales Reps Should Be Blogging – and more

I’ve been talking to more and more custom publishers lately about the challenges with getting client meetings. Yes, it’s definitely a tough environment. Marketers are busier than ever, and they don’t want to make the time to talk to your sales reps. What if your clients and prospects called to meet with your sales rep? […]

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The New Custom Publisher – How New Marketing is Changing the Custom Publishing Industry

This is the presentation that I gave in Berlin at the 2009 Forum Corporate Publishing conference. Special thanks to Arjun Basu from Spafax, Simon Kelly from Story and Mike Volpe from Hubspot for helping me put this presentation together. Key Points: Marketing service providers of all kinds are going after content projects, once the domain […]

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Why Custom Publishers Need to be Social Media Experts

Of the dozens of custom publishers I’ve talked with over the past few weeks, the conversation always drifts to social media. Everyone is trying to figure it out (aren’t we all?). One publisher in particular was adamant that social media, while they should clearly understand its implications, is more digital agency and PR territory. This […]

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