Fueling Content Marketing

Cleveland, OH (June 16, 2010) – Organizations that want to use content marketing today, businesses must have an interesting and to engage with their prospective and existing customers now have a new resource for how-to information.

The Content Marketing Institute (CMI), developed by Junta42, gives B2B and B2C marketers no-nonsense, practical content marketing advice direct from the pros including:

• Content strategy
• Content creation
• Content promotion and distribution
• Content management
• Content measurement and analysis

In addition to focusing on popular online and social media tactics, the site also features less-covered, but equally-important areas of mobile, print and in-person content marketing.

The site features a daily blog that shares tips on improving content marketing as well as provides samples of great content and case studies of how companies are executing their content marketing strategies.

Later this summer CMI will offer “bite-sized training” for web and mobile devices, answering specific content-marketing questions in 5 – 20 minute modules.

CMI is founded by Joe Pulizzi who is at the forefront of the content marketing revolution. He is co-author of THE handbook on content marketing, “Get Content Get Customers” and founder of Junta42, a free service where marketers can be matched with experts to help them create and deliver content marketing.

“The response to CMI has been outstanding,” says Pulizzi. “While Junta42 is a great resource for helping organizations find pre-qualified content marketing experts, CMI provides practical DIY advice that marketers can implement into their overall marketing programs. We are indeed all media companies. CMI will help marketers make the transition.”

CMI is partnering with the some of the brightest in the industry. The CMI brand council, which provides direction on training, includes marketing executives from organizations such as LEGO, Research in Motion (makers of BlackBerry smartphones) and UPS. CMI charter sponsors include InfoPrint Solutions, myBrainshark, OpenView Venture Partners and Story Worldwide.

Content marketers and business owners can sign up for CMI posts for free. Sponsor information: contact Joe Pulizzi at joe[at]junta42.com.

About Junta42

Junta42, the independent authority on content marketing, brings clients and vendors together through its custom publishing service, replacing the lengthy RFP process. Project posting is free and clients receive vendor information in less than 24 hours. Content projects includecustom magazines, content microsites, blogs, white papers, enewsletters and over 20 othercustom content project categories.

This is the official news release on the launch of SocialTract, a Z Squared Media LLC company.

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Terry Tanker, Publisher of HVACR Business magazine, today announced the formation of a new partnership with leaders in the HVACR and social media industries to developSocialTract, a new social media service specifically designed for HVACR contractors. The new service is part of the magazine’s strategy to help its readers move successfully into social networking. According to Tanker, “HVACR contractors must be involved in social media to attract and retain customers from now and in the foreseeable future.”

SocialTract’s turnkey services include content strategy planning, social network and blog setup, consistent content creation and monthly analytics reports.

SocialTract’s service is based on the belief that social media does not work without first creating valuable, compelling and consistent content targeted to customers and prospects, something most contractors simply can’t do or cannot outsource at an effective price point. The new service will set up a social media strategy for contractors based on delivering two blog posts per week on their custom-designed blog. SocialTract’s expert content, in addition to being leveraged on sites like Facebook and Twitter, can be used on the contractor’s website, enewsletter and other marketing where content is desperately needed.

“It’s hard for contractors to understand that integrating social media into the overall marketing mix starts with a great content strategy,” stated Joe Pulizzi, CEO of SocialTract.

For additional information on SocialTract services, including a video explaining the process, user testimonials and additional information, view the SocialTract online demo. Interested contractors can contact SocialTract’s VP of Sales, Lynn Cole at lynn[at]socialtract.com, 216/744-3487.

About HVACR Business

HVACR Business is a monthly national trade magazine serving contractors, wholesale/distributors, manufacturers and others in the heating, ventilating, air conditioning and refrigeration (HVACR) industry. HVACR Business is focused on providing editorial from the most successful and highly respected contracting authorities on how to create a winning contracting company. Along with the magazine, HVACR Business offers ongoing education to HVACR contractors through print, online, email and web event formats.

About SocialTract

SocialTract is a social media service for HVACR contractors. SocialTract is centered on the idea that great content, spread through the right online channels, attracts and retains customers. SocialTract partners with contractors to produce expert content around home comfort issues specific to that contractor’s business.

An exclusive Junta42 survey of 259 marketing professionals found that approximately 60% of marketers plan to spend more on content marketing in 2010.  The overall content marketing budget is now 33% of the total marketing budget.  See the full content marketing release here.  For direct access, go to the content marketing spending overview here.