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Announcing Chief Content Officer Australia

Digital Magazine for Content Marketing Professionals Launches in Australia

SYDNEY — A new magazine focused on content marketing by the Content Marketing Institute is now available in Australia. Chief Content Officer is the world’s first magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

Content marketing is an emerging discipline of creating and distributing relevant content to the right audience at the right time—with the objective of driving profitable customer action. It focuses on creating educational and engaging content that is geared towards consumer needs, and it requires marketing professionals to start thinking like publishers.

“This new magazine is evidence of the move from traditional outbound marketing techniques to content-based strategies. I’m very encouraged the Content Marketing Institute has identified Australia as one of the leading centres for creative ideas around content,” says Sarah Mitchell, editor of the Australian edition of Chief Content Officer. The magazine showcases content marketers who are stand-outs in the field, focusing on the marketing strategies, process, technologies and tools professionals use to become sophisticated publishers.

“The content revolution is taking off and marketers are beginning to think like publishers,” said Joe Pulizzi, Founder of the Content Marketing Institute and co-author of Get Content Get Customers. “While sophisticated marketers are beginning to embrace this idea, there is a lot of confusion on how to best execute these strategies.”

Subscription Information Chief Content Officer is free to qualified marketing professionals for a limited time. Marketers can read the inaugural issue of CCO and subscribe here.

Sponsors of the premiere issue include: Ascend Integrated Media, Awareness Networks, Dlvr.it, Enveritas Group, Foster Printing Service, King Content, Nxtbook Media, Optiem, Outbrain, PR Newswire, and Wiley (Content Rules). Sponsorship inquiries? Email cco [at] junta42.com.

The Australia edition of Chief Content Officer from the Content Marketing Institute was produced in association with King Content and Global Copywriting.

About Content Marketing Institute

Content Marketing Institute is the leading content marketing resource on the planet. The CMI group includes the Junta42 content agency matching tool, Chief Content Officer Magazine and Content Marketing World, the premier international content marketing event.

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Inaugural Content Marketing World Conference to Be Held in Rock and Roll Capital, Sept. 6-8, 2011



Content Marketing World

Content Marketing World 2011 in Cleveland, Ohio

CLEVELAND – Jan. 17, 2011 – David Pogue and David Meerman Scott will headline the inaugural Content Marketing World event, Sept. 6-8, 2011. Themed “The Power of Story,” the content marketing conference will take place at the Renaissance Cleveland Hotel in downtown Cleveland, Ohio.

Content Marketing World, produced by the Content Marketing Institute and Junta42, will feature dozens of guest speakers, sponsors and more than 24 workshop sessions.

Day one tracks will inspire marketers through content marketing case studies from leading BtoB and BtoC companies. Day two sessions include how-to workshops that arm marketers with the skills and tools for success.

“Content Marketing World brings the best and brightest content marketers together to share, learn and have fun,” says Joe Pulizzi, creator of Content Marketing World. “Our goal is to help attendees transform their marketing departments into storytelling machines, and engage their audiences through the right channels with the right messages.”

Pulizzi added, “From our first-class venues, to our informative sessions and A-List keynote speakers, attendees will experience a premier event, amidst the fun and excitement offered by the emerging content marketing hub of the world, Cleveland, Ohio.”

The Super Early Bird rate of $795, which expires Jan. 31, includes all sessions and networking events. One-day registration also is available for $595.

The conference kicks off Sept. 6 with an Opening Night Reception at the historic Rock and Roll Hall of Fame.

Keynote Speakers

  • David Pogue | Personal Technology Columnist for the New York Times; Emmy Award-Winning Correspondent for CBS News
  • David Meerman Scott | Author of the best-selling New Rules of Marketing & PR and Real-Time Marketing & PR
  • Regina Brett | Plain Dealer Columnist; Best Selling Author of God Never Blinks: 50 Lessons for Life’s Little Detours
  • Joe Pulizzi | Founder of the Content Marketing Institute; Author of Get Content Get Customers

Featured Speakers

  • Brian Clark | Founder, Copyblogger.com
  • Kristina Halvorson | Author of Content Strategy for the Web
  • Gary Spangler | Internet Marketing Manager, DuPont
  • Todd Wheatland | Global Marketing Director, Kelly Services
  • Heidi Bailey | Senior Brand Strategist, LEGO
  • Ann Handley | Chief Content Officer, MarketingProfs; Co-Author, Content Rules
  • Jeff Rohrs | VP Marketing, Exact Target
  • Lee Odden | CEO, TopRank Online Marketing
  • Ardath Albee | Author of eMarketing Strategies for the Complex Sale; CEO, Marketing Interactions
  • Paul Roetzer | President, PR 20/20

Event Information
Visit www.ContentMarketingWorld.com to register. Travel information, event schedule, conference updates and sponsorship opportunities also are available on the conference website.

Sponsors include: Platinum sponsor Optiem, Gold sponsors PR Newswire, Outbrain and StudioOne Networks, and Bronze sponsors Nxtbook Media, Dlvr.it, BPA Worldwide and Alinean.

About Content Marketing World

Content Marketing World is the premiere international content marketing event, bringing hundreds of the world’s leading content experts and marketing leaders to Cleveland, Ohio, each fall. Featuring the industry’s most influential speakers, hands-on workshops and breakout sessions, Content Marketing World appeals to B2B and B2C marketers alike. Learn more: www.ContentMarketingWorld.com. Content Marketing World is produced by the Content Marketing Institute and Junta42, divisions of Z Squared Media, LLC.

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Junta42 Announces Top Content Marketing Blogs

Junta42 Top BlogsJunta42, a division of Z Squared Media, today announced the 10th installment of its popular content marketing blogs list, now up to over 400 blogs.

The entire list is updated here at the Junta42 Top Content Marketing blogs. Just the Top 42, as well as Joe Pulizzi’s blog post about the announcement, is available here.

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SocialTract Announces New HVAC Customers

SocialTract, a division of Z Squared Media, today announced its updated customer list of HVACR and plumbing dealers and contractors.  See the full release below.

CLEVELAND, OH–(October 25, 2010) –  SocialTract, the leading blogging and social media service for HVACR and plumbing contractors, today reports new SocialTract customers that have been blogging for at least two months.

SocialTract works with the leading heating, air conditioning and plumbing contractors from North America on social media programs that are based on valuable, relevant and compelling blogging content to attract and retain customers. SocialTract works with contractors to develop ongoing content through blog posts, and distributes those blogs through social media sites such as Twitter and Facebook. Click to read the rest!

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Junta42/MarketingProfs Release 2010 B2B Content Marketing Industry Report

Cleveland, OH (September 15, 2010) – A new study from MarketingProfs and Junta42 reveals that nine out of ten B2B marketers are committing time, resources and budget to the discipline of content marketing. In many cases, marketers are optimistic about the use of content marketing as part of their marketing efforts. On average:

  • B2B marketers employ eight different tactics to achieve their marketing goals.
  • B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives.
  • 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.

Content marketing deployment is high across industries, with no single industry reporting below 78% adoption. However, there are marked differences in how different industries are using various content marketing tactics, with the computing/software industry reporting the highest level of adoption. Click to read the rest!

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New Junta42 Top Blogs Shows Content Marketing Now Mainstream

Cleveland, OH (August 31, 2010) – No matter if you are looking at social media, public relations or search marketing, everyone is talking content marketing.

Today, Junta42, the leading service that finds turnkey content marketing experts for businesses, announced the updated Top 42 Content Marketing Blogs. Reviewed by Junta42′s team of custom-content experts, the list of nearly 400 blogs includes some of the best-known marketing blogs, as well as up-and-comers that are shaping the content marketing conversation. This quarter’s top content marketing blogger is Brian Solis, the globally-recognized social media author and speaker.

“This is our ninth release of the Top Content Marketing Blogs and Brian been a regular of the Top 10,” said Joe Pulizzi, Junta42 and Content Marketing Institute founder. “Brian joins the most diverse list of content marketing blogs we’ve had, covering literally every area of marketing. Content marketing has truly gone mainstream.”

Since 2007, Junta42 has been providing the Top 42 Content Marketing Blogs list. Unlike other blog lists that focus solely on traffic and popularity, the Junta42 team reviews each blog individually on the basis of the following: 1) Relation to the field of content marketing, 2) Substantive value, 3) Regularity and 4) Google page rank.

The Top Five Blogs Include:

  1. Brian Solis, author, speaker and principal at FutureWorks
  2. Copyblogger, from copywriting expert and entrepreneur Brian Clark
  3. Conversation Agent, from Brand Strategist Valeria Maltoni
  4. Online Marketing Blog, from Lee Odden, CEO of TopRank Online Marketing
  5. The PR 20/20 blog from the PR/Marketing firm from Cleveland, Ohio

More about the Junta42 Top 42 List

About Junta42

Junta42, the independent authority on content marketing, brings clients and vendors together through its custom publishing service, replacing the lengthy RFP process. Project posting is free and clients receive vendor information in less than 24 hours. Content projects include custom magazines, content microsites, blogs, white papers, enewsletters and over 20 other custom content project categories.

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Junta42 Launches Content Marketing Institute

Cleveland, OH (June 16, 2010) – Organizations that want to use content marketing today, businesses must have an interesting and to engage with their prospective and existing customers now have a new resource for how-to information.

The Content Marketing Institute (CMI), developed by Junta42, gives B2B and B2C marketers no-nonsense, practical content marketing advice direct from the pros including:

  • Content strategy
  • Content creation
  • Content promotion and distribution
  • Content management
  • Content measurement and analysis

In addition to focusing on popular online and social media tactics, the site also features less-covered, but equally-important areas of mobile, print and in-person content marketing.

The site features a daily blog that shares tips on improving content marketing as well as provides samples of great content and case studies of how companies are executing their content marketing strategies.

Later this summer CMI will offer “bite-sized training” for web and mobile devices, answering specific content-marketing questions in 5 – 20 minute modules.

CMI is founded by Joe Pulizzi who is at the forefront of the content marketing revolution. He is co-author of THE handbook on content marketing, “Get Content Get Customers” and founder of Junta42, a free service where marketers can be matched with experts to help them create and deliver content marketing.

“The response to CMI has been outstanding,” says Pulizzi. “While Junta42 is a great resource for helping organizations find pre-qualified content marketing experts, CMI provides practical DIY advice that marketers can implement into their overall marketing programs. We are indeed all media companies. CMI will help marketers make the transition.”

CMI is partnering with the some of the brightest in the industry. The CMI brand council, which provides direction on training, includes marketing executives from organizations such as LEGO, Research in Motion (makers of BlackBerry smartphones) and UPS. CMI charter sponsors include InfoPrint SolutionsmyBrainsharkOpenView Venture Partners and Story Worldwide.

Content marketers and business owners can sign up for CMI posts for free. Sponsor information: contact Joe Pulizzi at joe[at]junta42.com.

About Junta42

Junta42, the independent authority on content marketing, brings clients and vendors together through its custom publishing service, replacing the lengthy RFP process. Project posting is free and clients receive vendor information in less than 24 hours. Content projects includecustom magazines, content microsites, blogs, white papers, enewsletters and over 20 othercustom content project categories.

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Z Squared Media Launches SocialTract, A Social Media Service for Contractors

This is the official news release on the launch of SocialTract, a Z Squared Media LLC company.

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Terry Tanker, Publisher of HVACR Business magazine, today announced the formation of a new partnership with leaders in the HVACR and social media industries to developSocialTract, a new social media service specifically designed for HVACR contractors. The new service is part of the magazine’s strategy to help its readers move successfully into social networking. According to Tanker, “HVACR contractors must be involved in social media to attract and retain customers from now and in the foreseeable future.”

SocialTract’s turnkey services include content strategy planning, social network and blog setup, consistent content creation and monthly analytics reports.

SocialTract’s service is based on the belief that social media does not work without first creating valuable, compelling and consistent content targeted to customers and prospects, something most contractors simply can’t do or cannot outsource at an effective price point. The new service will set up a social media strategy for contractors based on delivering two blog posts per week on their custom-designed blog. SocialTract’s expert content, in addition to being leveraged on sites like Facebook and Twitter, can be used on the contractor’s website, enewsletter and other marketing where content is desperately needed.

“It’s hard for contractors to understand that integrating social media into the overall marketing mix starts with a great content strategy,” stated Joe Pulizzi, CEO of SocialTract.

For additional information on SocialTract services, including a video explaining the process, user testimonials and additional information, view the SocialTract online demo. Interested contractors can contact SocialTract’s VP of Sales, Lynn Cole at lynn[at]socialtract.com, 216/744-3487.

About HVACR Business

HVACR Business is a monthly national trade magazine serving contractors, wholesale/distributors, manufacturers and others in the heating, ventilating, air conditioning and refrigeration (HVACR) industry. HVACR Business is focused on providing editorial from the most successful and highly respected contracting authorities on how to create a winning contracting company. Along with the magazine, HVACR Business offers ongoing education to HVACR contractors through print, online, email and web event formats.

About SocialTract

SocialTract is a social media service for HVACR contractors. SocialTract is centered on the idea that great content, spread through the right online channels, attracts and retains customers. SocialTract partners with contractors to produce expert content around home comfort issues specific to that contractor’s business.

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Junta42′s Top Content Marketing Blogs Revealed – Convince and Convert Takes First

Cleveland, OH (April 12, 2010) – For success in social media today, businesses must have an interesting and compelling story to tell. That means, without content marketing, social media doesn’t do much for businesses. Jay Baer knows that as well as anyone.

Today, Junta42, the leading service that finds turnkey content marketing experts for businesses, announced the updated Top 42 Content Marketing Blogs. Reviewed by Junta42′s team of custom-content experts, the list of over 350 blogs includes some of the best-known marketing blogs, as well as up-and-comers that are shaping the content marketing conversation. This quarter’s top content marketing blogger is Jay Baer, author of the Convince and Convert blog.

“This is our eighth release of the Top Content Marketing Blogs and Jay has been steadily moving up the charts over the last few quarters,” said Joe Pulizzi, Junta42 founder and co-author of the book, “Get Content Get Customers.” “Jay’s Convince and Convert and the rest of the Top 42 are helping to define the entire content marketing industry. Both large and small brands are beginning to understand that creating a compelling story and sharing it with customers is essential to today’s marketing.”

Since 2007, Junta42 has been providing the Top 42 Content Marketing Blog list. Unlike other blog lists that focus solely on traffic and popularity, the Junta42 team reviews each blog individually on the basis of the following: 1) Relation to the field of content marketing, 2) Substantive value, 3) Regularity and 4) Google page rank.

The Top Five Blogs Include:
1. Convince and Convert, from Social Media Consultant Jay Baer
2. Conversation Agent, from Brand Strategist Valeria Maltoni
3. Online Marketing Blog, from Lee Odden, CEO of TopRank Online Marketing
4. Web Ink Now, from best-selling author David Meerman Scott
5. Writing on the Web with Patsi Krakoff, co-founder of the Blog Squad

More about the Junta42 Top 42 List.

About Junta42

Junta42, the independent authority on content marketing, brings clients and vendors together through its custom publishing service, replacing the lengthy RFP process. Project posting is free and clients receive vendor information in less than 24 hours. Content projects includecustom magazines, content microsites, blogs, white papers, enewsletters and over 20 othercustom content project categories.

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Junta42 Research – Content Marketing Rises Again in 2010

An exclusive Junta42 survey of 259 marketing professionals found that approximately 60% of marketers plan to spend more on content marketing in 2010.  The overall content marketing budget is now 33% of the total marketing budget.  See the full content marketing release here.  For direct access, go to the content marketing spending overview here.

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