FOR IMMEDIATE RELEASE: Cleveland, OH (August 16, 2012) – Inc. magazine has named Z Squared Media LLC to its Inc. 500 list of fastest-growing private companies in the country. Z Squared Media, headquartered in the West Park area of Cleveland, Ohio, operates the largest content marketing event in the country, Content Marketing World, as well [...]
Author Archives: Joe Pulizzi
DigitalSherpa Acquires SocialTract from Z Squared Media LLC
Some nice news about Z Squared Media’s sale of SocialTract to DigitalSherpa, headquartered in Atlanta. ATLANTA, GA – 07/31/12 — DigitalSherpa, a subsidiary of Network Communications, Inc., announced that it has acquired SocialTract, a content and social media marketing company specifically designed for service companies and small businesses. By combining resources and expertise, this alliance will [...]
CMI Announces Orange Awards Program Recognizing the Best Individuals and Agencies in Content Marketing
CLEVELAND, OHIO (April 20, 2012) Content Marketing Institute (CMI) is proud to announce a new content marketing awards program called “The Orange Awards”, which celebrates the achievements of the individuals and agencies that are shaping the content marketing industry. The finalists for the content marketing agency portion of the awards program will be judged by [...]
Content Marketing Institute Announces Key Benefactors for 2012
CLEVELAND, OHIO (March 15, 2012) Content Marketing Institute is proud to announce the full lineup of 2012 benefactors, securing industry leaders as partners to help advance the content marketing industry. Content Marketing Institute (CMI) benefactors provide expertise, insight and resources, including partial funding, for the ever-increasing suite of CMI initiatives that teach the how-to of [...]
Study Shows B2B Marketers Increase Spending, Usage of Content Marketing
Cleveland, OH – (December 5, 2011) A new study from the Content Marketing Institute and MarketingProfs shows that content marketing is now responsible for 26% of total B2B marketing spending. In addition, 60% of marketers plan to increase content marketing budgets in 2012, with a full nine of 10 organizations surveyed now using content marketing. [...]
Content Marketing Institute announces Partnership with Elite Content Marketing Awards, Magnum Opus
CLEVELAND, OH (September 20, 2011) – During the 1st annual Content Marketing World conference, the Content Marketing Institute announced its partnership with the Magnum Opus Awards, a content marketing recognition competition operated by McMurry . Now in its ninth year, the Magnum Opus Awards celebrates one of the fastest growing sectors by honoring companies, organizations [...]
Content Marketing Institute Recognized by City of Cleveland
Cleveland, OH (August 20, 2011) – On August 17, Cleveland City Council presented the Content Marketing Institute (CMI) with a resolution of recognition for spearheading the content marketing movement in Northeast Ohio, with special acknowledgement for hosting the international conference, Content Marketing World. The resolution states: “WHEREAS, Content Marketing has taken hold in the Northeast Ohio [...]
CMI Launches Content Marketing Strategy Consulting Practice
CLEVELAND, April 14, 2011 – The Content Marketing Institute (CMI) today announced the launch of their strategy consulting practice dedicated to the emerging category of content marketing strategy and editorial services. The practice is focused on helping organizations of all sizes address the opportunity for original content to be leveraged for positive impact on business results. The Content [...]
Content Marketing Institute Launches CMI Books
The Content Marketing Institute Launches CMI Books with Fast-to-Market Model CLEVELAND, OH (April 11, 2011) – Border’s Books filing Chapter 11 this year and the closing hundreds of stores make it apparent that the book industry has changed profoundly. Both traditional book publishers and booksellers struggle while Amazon.com thrives as buyers flock to the internet [...]
SocialTract Announces New Customers; Verticals
This release was originally posted on the SocialTract site. Blogging and social media service SocialTract growing service industry verticals, looking to expand into new industries CLEVELAND, OH–(April 8, 2011) – SocialTract, the leading blogging and social media service for professional service companies, today reports that their latest partner list has grown to over 150 companies. [...]



